The needs of consumers (Consumer Needs) is a requirement. Arousing in the products and services that cause satisfaction. Once the needs and wants, the responses have been received from both utilities in goods and services, and utility from the consumption of goods. Plan on selling any goods or services, the Executive must have the supporting data to make decisions. Information about a consumer to be used as data for analysis and marketing planning. Why marketers need to focus on a group of consumers and the needs of consumers, because most manufacturers will result in similar excisable and sold to the consumer. Defining your brand and products based on the needs of consumers will help consumers make decisions easier.
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