This is where the consumer recognises a problem or need. This need is triggered by internal stimuli such as biological. Desires and externalstimuli which would be a desired state as opposed to the actual state of the consumer. Therefore the,, Marketer needs to determine the factors that trigger the consumer 's need recognition.Cookie Crisp is intended for consumers who enjoy chocolate chip cookies. One of the taglines for this is You can t have. '" Cookies for breakfast but you, can have Cookie Crisp. "The desire of cookies for breakfast is intended to target younger. Consumers and create the need of hunger.The image of cookies on the packaging highlights the bite-sized chocolate chip cookie cereal and creates the need of not. Only hunger but also the need for a cereal that gives the satisfaction of consuming chocolate chip cookies.The factors that trigger the consumer 's need for food implies that the marketer presents Cookie Crisp in a way that not. Only prompts the need but also makes information available to influence the buyer 's decision.
.Aimed at consumers rush. And need urgent food Senior to demonstrate understanding and meet the needs of the customers.
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