Indonesia
the decision to purchase: there is the income and wealth gap is relatively high, and most consumers are also more sensitive to price, not much popular imported goods or the expensive Packaging Products that are high-priced
taste:The consumer income earners popular consumer goods imported from foreign countries and imported goods from Asia and western countries
consumption:
- There is a fairly high spending to buy food products (accounting for about 51% of total revenue)
- popular spend with friends and family by eating out.
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