All brands of toothpaste will become the same item. If there is no position to dominate, but when the toothpaste Colgate notices that toothpaste prevents decay, it will make toothpaste, Colgate toothpaste, differences from other brands, and when the toothpaste Colgate tachap book mentioned in the brain of consumers. Other brands into this position No. Need to find another position. When the close position the toothpaste is toothpaste hearts to make fresh breath toothpaste closer is different from the other toothpaste other toothpaste and if it is in such a position on the idea, taking into account the consumer's always impossible because toothpaste has occupied positions closer in such a brain already target groups of consumers.
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