Present cosmetics are essential to life in the city is either used to make-up before going to work, getting a degree in makeup makeup for shows, etc. Primary use of cosmetics, makeup, it will have approximately 3-7 together at least one type of them is the lipstick or lip ลอสห lip pabam lip paman cover by a survey from the food and drug administration. It was found that most of the more than 100 cosmetic. The brand has a component that could be harmful to humans.When humans began to care for illness due to harmful substances, these men began to come back to use in the treatment of the body, and a more careful in using cosmetics to a more diversified company, manufacturers have initiated are produced using natural cosmetics are the main ingredient in many cosmetics.Responsible for the project with interested business plan hotel paba maphasom honey Scrub And Lipbalm "by" action wrote a "Business plan" business plan to guide the operation and use of the existing resources, the objective was achieved by efficiency and effectiveness. The maximum business benefit Create consumer satisfaction based on social concepts ", Social Marketing Concept" from studying the needs of consumers who have continued to nourish lips by quantitative methods. Collect data from a sample of 100 people affected by the survey found that consumers interested in a product that is a mixture of paba Hotel honey bulk. 80 percent of the total number of trial users Then do a SWOT Analysis analysis of the situation, "" analyze "STP STP Analysis" (SegmentationTargeting Group Positioning) to create a marketing strategy Marketing Strategy "with" honey, coconut oil and wax as main ingredient the chemical-free. Through a production that is harmless to both the user and the environment, "Green Market" under the product design and packaging that are cute and stylish and portable. Use a cheaper competitor strategies through multiple distribution channels.
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