The research study. "Thai tourists' attitude towards the choice of hotels in designated Kwan Phayao province." this research aimed to study the attitudes of tourists to choose a hotel in the lake district.And to find the development of hotel service to tourists in the area of the lake district. The population of this research is a gold out into Phayao data only with 400 by questionnaire.Thai tourists come mainly female, aged between 21-30 years, live in the northern region, graduate degree. Occupation of most of the respondents in private business, and marital status.10.001-15 000, respectively. The attitude of the tourists to choose a hotel 3 promotion effect benefit level of hotels and tourist who use the service by a purpose by goody services of hotels. At a high level (x ̅ = 3.73), the second is access to the hotel at a high level (x ̅ = 3.43), and the facilities of the hotel at a high level (x ̅ = 3.43), resulting in the service of the hotel in the area of Phayao was at a high level. Respectively.
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