Market growth rate.In evaluating the attractiveness of a, given market the.BCG matrix considers two variables namely the rate of.Market growth and relative market share. The rate of.Market growth is an important variable since it determines.Opportunities for marketing and it also has a direct.Bearing on the success of the business. The results of.Market growth rate over the 4 year period are shown in.Table 2.In terms of market growth rate Sweden Netherlands,,,France Japan experienced, positive rates of market growth.Despite the fact that Germany Belgium UK and USA,,,Accounted for a significant proportion of, exported coffeeThe market growth rates were negative over the 4 year.Period. This can be attributed to decreasing production particularly in the 2005 / 06 up to the 2007 / 08 coffee.Season.
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