Use the information in the media or public relations it is necessary to understand the characteristics of each type of media or tools. Advantages disadvantages, including the suitability of the target group.
The use of information or media to publicize the need to understand the characteristics of each media type or the pros and cons as well as the appropriateness of the target group.
Selection and use of data or media in the public relations need to understand the characteristics of the tool or media types, advantages and disadvantages, including the appropriateness of the target.