Content Cordia new 14pt
the marketing executive research policies, strategies and tactics in setting prices were 2
types. Is 1
.Internal affairs (Internal Factors) is a business can determine and control factors, namely,
marketing purposes, the marketing mix strategy. Cost and authority in decisions about the price 2
.External affairs (External Factors) is the business cannot control. But consider the
management include the market price, the demand of the market, competitive vendors raw materials distributors, condition.
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