For risk factors that may affect the operations of the Thai smile consisting of. 1. to meet the airline's competitors. Specifically, the low-cost airlines are currently market leaders may result in a price war and disruption costs. Guidelines for editing of the Thai smile is a Dynamic pricing strategy Pricing by keeping track of the sales price of every competitor airlines including track travel needs of passengers in each interval closely. To determine the appropriate sale price and in accordance with the requirements, as well as modify sales price quickly.2. the volatility of oil prices because the oil thunrakha are the main expenses of airlines. Oil price volatility is a risk factor that can affect performance in managing the fuel thunrakha. And affect your ability to make a profit. Guidelines for editing is to make hedging fuel prices in advance, while the price is not very high and fuel charge adjustments quickly. In accordance with the conditions of the oil price changes by ticket prices remain competitive in the market.3. the political, social and economic factors that affect travel demand of passengers. Revised guidelines are up-to-date and predict economic trends closely and put measures to cater for the insurance risk from fluctuations of currency exchange rates.4. gifts and employee morale because of the Thai smile focuses on management, operational costs, competitive level. As a result, the rate of employment and welfare of the people must be reside in the lower-level personnel of Thai Airways, it may result in a lack of employee morale. Birth of the disunity of the employees of the two airlines. Editing guidelines is to define a clear company policies and employee understanding of sarotrang media, acknowledged to a concretely implemented, as well as with the management at Thai Airways are excluded from the final.
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