Research on Country Assessment with Respect to logistics con-
Already Siderations has shown that this unpredictability is Related
to Geographic Complexity (Hesse and Rodrigue, 2,004; Kinra and
Kotzab, 2,008th). Location Assessment of Country logistics Environ-
ments is thus a decision Process Where MNCs Assess and Locate
by maximizing their risk-adjusted Pro fi ts (Oum and Park, 2004),
Through Gathering information and comparison of Location Attri-
butes (Ekenstedt, 2004). With increased Globalisation, this Infor-
mation availability and requirements on Foreign Locations Will
Become only more pronounced, and Culminate Into Higher spatial
Transaction costs and Complexity (McCann, 2008th). Firms and ITS
decision Makers Will utilize non-Standardised Sources (Feenstra
et AL., 2002), 1 Will display an Overall Preference for information of
a 'Soft', Unquanti fi Able Nature (Daft and Weick, 1984th), and Country.
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