The purpose of the research is to study the impact of risk management effectiveness that affect operations in preparation for the first entry into the ASEAN Economic Community of businesses, SMEs in the retail group, Bangkok, by collecting data from people who are involved in the operation SME s in retail group Bangkok. The number of people with 330 queries as a tool. Statistics that are used to analyze data, including T-test, F-test (ANOVA) correlation analysis, multiples. The research results showed that the majority of retail business group is a Thai person's characteristics. Partnership business model efficient risk management and performance rather than individual format. Those involved with the opinions about the effectiveness of the overall risk management and performance levels. SMEs, business retailer whose registered capital in the period of the operation and the number of employees who are different can affect the performance of the overall risk management and overall performance of different. When considering the relationship showed that the effectiveness of the risk management of business relationships, and impact performance.
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