Target customers in the market, desserts can be divided into three groups as follows:1. the working-age group of customers will have high purchasing power have a demand that is special? Have the taste and look of a quality product.2. the intermediate customer group, or group, who works as an office building in the business district, and various student categories bakery.This can often be located by the tail, Department, or other commercial hubs including General bakery Manager with the branch.The many and various business district situated along the bakery has a strong form of shops, product and packaging design that uniquely Spanish, including developing the appearance and taste of the product is unique and is consistent with the requirements of the customer, because customers will have.Tastes and requirements are similar to the first group, but they will have less purchasing power. 3. lower level customer group or Mass market.This group of consumers is more than the appearance of a product or packaging.Because there is less purchasing power, but the taste and quality of the products is also important.4. customer groups, foreigners who travel in Thailand and would like to place a novelty thing.
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