This article aims to study the experiential marketing, and media in the atmosphere, the latent concept media advertising, advertising media concept concepts hidden in the atmosphere. The concept of experiential marketing, and the theory of perception.The application of found media in current market is very competitive. Make a marketing communication must be changed from the traditional media people to accept น้อยลงและ high price.Advertisement is popular nowadays, is the media and outdoor advertising. And that's a trend that people pay attention to media and media that is latent in the atmosphere. Marketers and media use latent in the atmosphere.By marketers recruitment methods and marketing plan by using different strategies in order to consumer's feeling positive. Good attitudes of goods and services by consumers will use the theory of perception, personal experience, the senses.And also used SENSE FEEL THINK ACT RELATE in media and learning latent in the atmosphere. When consumers find latent media in the atmosphere in different places. Marketers to study the behavior of perception.In order to develop a better future. To make the consumer's impression. The importance and remember the brand and service. The good attitude for goods and services. That leads to the step decision finally.
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