This research is studying ways to develop people in the hotel business. Ubon Ratchathani province, with the purpose of the research is to study the development potential of 1) of people in the hotel business in Ubon Ratchathani province) to find a way to develop the potential of the people in the hotel business in Ubon Ratchathani province. An action research study, this time with people in Ubon Ratchathani Province Hotels. There are 3:1), The Rich people in the hotel, 2) personnel in the hotel chat suree. Boutique resort hotel business 3) people in the direct group, for example, the resort will select a random probability sample tool used is a query-oriented data analysis using statistical values to describe the frequency (Frequencies) and percentage (Percentage) The results showed thatPeople in the hotel most of the time to develop the knowledge, language, 70 percent also is developing the interpersonal skills accounted for 68.9 percent of the development of the personality, 66.7 percent developing communication and 64.4 percent develop the service and information technology, which is the same amount is accounted for 58.9 percent. Guidelines for the development of the potential of the people in the hotel business, Ubon Ratchathani province. There is a need to develop. The first is the need to develop the ability to be a leader, promised to entertain visitors. With an average equivalent to 3.19 because no training to develop in this field, thus making people want to develop in this field. The second is the ability to introduce and propagate the knowledge about the place and the method of travel. With an average equivalent to 3.24 due to hotel with access to the service, the class must have a large number of specified knowledge in this field, and the third is the knowledge and understanding of the business affairs tourism in General has an average equal to 3.29 due to Ubon Ratchathani province is the province that has many attractions, so people must have knowledge in tourism ventures, as well as to the attraction to customers.
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