In 1948 to organize and style ideas for new services through a period of 3 months and then open it again with a new symbol "Speedee" which is meant to provide a fast (Speedee Service System) which is. It offers self-service or Self Service, service, customers can park and walk to the window and order food without the wait staff (car hop), making the car faster service. There is also a change in the bowl. A paper for convenience. More important, a hamburger cost 15 cents, a new menu added. And hamburgers are also popular as much as with the establishment of a thermometer for counting the number of hamburgers sold after the first year, French fries was added to the menu as well, later, McDonald has changed the emblem of the new. There Speedee man with raised 15c and increase the number of c in the McDonald gives rise 1943, the brothers opened a second store at Pasadena with their original form. Employs a skate food to serve. But with intense competition, it simulates a store of his two began to invent new ways by 1961, two brothers, Dick & Marice McDonald's will sell all of Ray Kroc in the amount of 2.7 million. US McDonald's System Inc (MSI) changed his name to McDonald's Corporation, and has continued to the present.
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