Psychographic criteria Based on current customer psychology, because the consumer will select items in response to emotion and feeling is an. Requirements within a different spirit. As a result, different preferences, buying behavior of different products and services. The psychology is one of the important criteria in a market segment that is consistent with the behavior and value of customers. In the era where the customer has the proactive role and are collecting the group that corresponds to the behavior that can generate power of customers (Customers Empowerment) online social network based on the criteria selected psychology include:
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