You can apply the concepts that have been analyzed through USP to improve tools, original business plan. So you have a clear notion of the business model. What is your company doing? And why do it? This tool will help you define your business and the most important business goal.Before you start to sell your products or services of other persons, you must sell it to itself. Especially when your product or service similar to others very much?The key to effective sales in such situations. What specialist advertising and marketing is called "sales offer a unique" (USP) If you cannot identify what makes your business unique in a world of competition. You will not be able to target your sales success.
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