BCG Matrix is the model that is used to analyze the financial investment, pertaining to the market. By the beginning of the GE (General Electric) and the Boston Consulting Group (BCG) BCG matrix are shown as or the company's strength relative to the market. by using criteria to consider two criteria are.Relative market share (Market Share Relative) as compared to the competitors that the market share of the products of the company are only a few compared to the major competitors.Interest of the market (Market Attractiveness), or the growth of the market (Market Growth Rate) is the rate of growth of the market is not a market of the company. Because the criteria used to determine the items that are of interest to market.
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