We describe in this paper a pilot study for identifying factors that determine the adoption and usage of mobile devices and services by population. Mobiles have now come up with a big impact in The World. Mobile users today want their handsets to be loaded with multiple functions, entertainment being the
most important among them. They want their mobile to be fully loaded with topend features, but at the same time they want all these at affordable costs. The research was conducted in order to identify and compare key attributes that influence mobile phone purchasing between consumers. The samples were collected from 200 respondents from the university. The paper is an attempt to analyze the variables that influence the behavior of the mobile phone users to remain loyal to their existing service providers, to judge their satisfaction & dissatisfaction level and the impact of family members in the buying decision of mobiles by the consumers.