I think this is PR that works. Because of the attention from people praying.But it may not meet the target, and some people might be interested in just how public relations.But they are not interested in the goods or products that we want to communicate.
I think it would be good publicity. It has been the focus of a lot of people , but may not meet the target, and some may be interested in a PR stunt , but not interested in the product or products that we want to communicate.
I think as a public relations that have been effective. Because get the attention of a lot of people but may not meet the target and some people might be interested in just how PR but was not interested in the product or products that we want to communicate.