The objective of this study was to determine the factors that affect hotel service behavior to the satisfaction of foreign clients who use the services of five-star hotels. Case studies of five star hotels in Pattaya Marriott Resort & Spa using the questionnaire in English. The data collected from 250 consumers who use the services of five-star hotels in Pattaya Marriott Resort & Spa. The statistics used for data analysis descriptive statistics. Including the percentage, average, standard deviation and inferential statistics used to test the hypothesis. Including analysis, ANOVA and multiple regression analysis
results showed that the majority of respondents were male. Respondents aged 40-59 years, mostly Canadian, Singapore, Denmark and Italy and hypothesis testing found. Behavioral factors using the period of stay of different customers. Affecting Customer Satisfaction foreign service five-star hotels in Pattaya Marriott Resort & Spa. While behavioral factors, the frequency of service to guests and purpose of the stay of customers different. Does not affect the satisfaction of foreign customers to use. Service Star Pattaya Marriott Resort & Spa. Also a factor Substantial impact on customer satisfaction foreigners in the service five-star hotels in Pattaya Marriott Resort & Spa. By predicting customer satisfaction foreigners Foreigners Service. Star Pattaya Marriott Resort & Spa has a percentage of 43.7 is a significant statistical level. 05 Keywords: satisfaction, was tangible, quality service, brand value. Ingredients Marketing Services Five Star
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