Haier was founded in 1984 and developed in the waves and tides of the reform and open-up. Over 28 years having always,, Aimed to create value, for users and by pioneering work and innovation Haier has, entered the fifth, development stage namely. Networking Strategy. Currently Haier ranks, the first among the brands of white goods all over the world.Haier 's vision and mission is to be the leader in the industry and users', first choice as well as the first competitive. Solution provider for good life. Relying on the persistent innovative pursuit and by constructing the ZZJYT featured by. Win-win Model of Individual-Goal Combination it has, become the rule formulator and leader of the global white, goods industry. The model of switching from manufacturing industry to service business and the, front runner of combination of global cyberspace. And real network and zero distance, to users so as to create a world brand."Haier Doctrine." is innovation and its meaning is constructing the mechanism and platform for cultivating first class talents. To continuously create value, for customers thus forming the win-win culture of Individual-Goal combination; at the same. Time Haier adheres, to its philosophy that "Successful enterprises move with the times." and devotes to creating an evergreen. Enterprise full of vitality. The lifespan of an enterprise depends on a proper value which is the strategic basis and the. Basis to resist temptation of an enterprise.
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