Though, PR and advertising, using the mass media to publish text, but with a different media.Although publicity and advertising both utilize mass media for dissemination of messages, the format and context each uses are different. Publicity informationPublic Relations vs. Advertising Just many people mistakenly there is also some confusion about the distinction between publicity (one area of public relations and advertising. Although publicity and advertising both utilize mass media for dissemination of messages, the format and context each uses are different. Publicity information about an event an individual or group or a product appears as a news item or feature story in the mass media or online. Material is prepared by public relations personnel and submitted to the news department for consideration. Editors, known as gatekeepers determine whether the material will be used or simply thrown away.
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