In this paper, we test the influenc

In this paper, we test the influence of packaging sustainability on consumers’ perceived quality of food
products using two experiments featuring raisins, chocolate bars and coffee. First, the results show that
the perceived quality of a food product is more positive when it is packed in a sustainable packaging than
when it is packed in a conventional packaging. Next, we demonstrate that product sustainability moderates
the influence of packaging sustainability. Finally, we show that the perceived naturalness of the product
induced by package and product sustainability explains the perception of product quality.

ผลลัพธ์ (อังกฤษ) 2:

In this Paper, we Test the influence of packaging on Sustainability Consumers' perceived quality of Food
Products using Two experiments featuring raisins, Chocolate and Coffee Bars. First, the results Show that
the perceived quality of a product Food is more positive when it is packed in a Sustainable packaging than
when it is packed in a conventional packaging. Next, we demonstrate that product Sustainability moderates
the influence of packaging Sustainability. Finally, we Show that the perceived naturalness of the product
induced by product and Sustainability Package Explains the perception of product quality.