6 what factor dose this process consider?
Answers : the factor is a nature of the product the optimal or preferred location of source or manufacture, freight import cost and the destination market , seasonal trends import and export regulations. The subcultures are often considered by the brands for the segmentation of a market in order to adapt a product or a communication strategy to the values or the specific needs of this segment. For example in recent years, the segment of “ethnic” cosmetics has