Demographic segmentation divides the market into groups based on demographic variables including age, gender, family size and life cycle.The following four variables are examples of demographic factors used in market segmentation:By dividing by age (such as clothing) or by gender (for example, sales of cosmetics), or according to the size of the family (such as the sale of breakfast in the company of various sizes, Syria) or by Group (such as the sale of goods that have no brand and product brand in the supermarket) or by profession (for example, to sell life insurance provided to the teachers).
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