Overall media performance from budget, THB 30 000 we can, reach total target audience up to 502 319 people, with 908 420 impressions,, (average frequency is 1.8 time / people)
%CTR is 2.20%, with 20 026 clicks (cost per click is THB 1.50)
We separate budget. To 3 target groups (THB, 10 000 / group)
Competitive brand target group have the, most engagement (%CTR) when compare with. The other target.
.For the, next campaign we recommend to spend more budget in competitive brand target group because on this campaign we. Still reach to target on this group only 8% (179 914 people, from estimate target, 000 200 2, people)
. Summary report
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