Internal marketing is critical and fundamental activity to create a customer-focused organizational culture with an aim to establish internal and external awareness of customers by removing barriers which are obstacles of organizational effectiveness
Internal Marketing is the process of handling staff as internal customers and projects as internal products that satisfy the needs and desires of the customers and adhere to the company's goals
People in the Organization, which is one of the most important factors in creating customer satisfaction and affect the creation of customer attitudes, especially with business focused services.
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