Marketing opportunitiesConsumer beh

Marketing opportunities

Consumer behavior: Moroccans are impulsive purchasers. They are particularly sensitive to price. Accustomed to a traditional method of supply, the availability and confidence of the sellers are important choice criteria. All the same, it is better if the point of sale is recommended by their close relations.
Consumer profile: Morocco has a young population and large households (4.5 people on average).
Consumer expenditure is unequally distributed: it is concentrated in the urban areas and in the fringe of the most well-off population.

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opportunities Marketing

Consumer behavior: Moroccans are impulsive purchasers. They are particularly sensitive to price.Accustomed to a traditional method of supply, availability and the confidence of the sellers are important choice criteria. All the same, it is better if the point of sale is recommended by their close relations.
Consumer Profile:Morocco has a large young population and households (4.5 people on average) .
Consumer expenditure is unequally distributed: it is concentrated in the urban areas and in the fringe of the most well-off population.