Ice cream is a dessert that is popular by people all over the world, ranging from child star to adult as well as the behavior of consumers today prefer to eat ice cream as needed or as an opportunity, and various reasons, such as personal preferences, so as to relax and socialize strikes or as a dessert after a meal. Make the ice cream does not belong to the popular sweet to eat, but only during the summer season only. However, In the current rate of consumption of the average Thai man's ice cream is considered a very low level. The average 1.7 litres/person/year. While neighboring countries like Malaysia have up to 3 litres of ice cream consumption rate/person/year and also very low compared to other countries. In the whole western hemisphere countries all year round with an average temperature of Thai higher so the ice cream consumption rate in the low to tropical weather all year round. The country has the potential to expand the market for Thai ice cream. Each year by those foreign entrepreneurs presenting marketing strategy in order to compete for a share of sales of new products presented or importing a new brand of ice cream from abroad, including the production of ice cream sold under its own brand. To come and compete in the market for more ice cream.
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