Non-market to market segment.The company does not select the market sections that make up the market, but the importance of an integrated market and customer requirements are taken into account, mainly over each section. By trying out the products and marketing programs that attract many people. Therefore, to use the mass media to advertise and use a large number of people-oriented advertising article, for example, the obvious of items for the market segment that the market is soft Koka Cola. The past only one size. Taste is only intended for General people.The use of non-market to market segments may be due to low production costs. The cost of inventory storage and freight costs. Advertising that doesn't vary, it enables companies to save. To do market research and planning, according to each market it will make savings. Thus conclude that the market is not in this market segment. Can reduce business operating costs in several categories.
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