Kwan hathai happy somna (2545 (2002)) study factors influencing a wide range of hotels in mueang district, Chiang Rai province. Study results showed that the marketing factor influencing users to consider a wide range of hotels in Amphoe mueang. Chiang Rai province is ranked second place factor is a factor or person. The price factor The factor. facilities. Communication material factor and symbol, factors, respectively. The location factor is as important as the first, is to have 24-hour service also is to have a security system in the property, and a small area of the parts of the hotel and the rooms. The service factor or person, first priority is the ability to provide fast service. So is understanding and providing accurate and secure service. Both facilities provide first priority is also a television, telephone and air conditioning. Communication material factors, the relative importance of a first or second, as suggested by friends, NA, special accommodation and discount advertising on television. Symbol, factors important to first is the name of the hotel is also open for a long time and has a label indicating clearly hotels. The price factor is important, first, is the room rate so as to show the room rates and food prices in the restaurant.
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