The buyer is ready to connect to the Internet are not equal. For example, the buyer has no rural Internet. And is therefore unable to shopping online. Because online shopping is important Internet.
Buyers are ready, the Internet connection is not the same example, the buyer of the countryside, no internet signal. Therefore, it can not be shopping online. Because online shopping is important is the internet.
The buyer has the availability of the Internet connection are not equal. For example, buyers in the countryside there are signs the Internet. Therefore, it cannot be shopping online.