5. Competition between competitors in the same industry.
- The number of competitors in the industry If a lot or have the ability to equally inevitably result in a serious competition. But there may be some cases where, despite a number of small details. And each has its own market, it could result in a serious competition as well.
- excess capacity If any industry has high fixed costs, it is necessary to maintain the size of the high capacity utilization rates over time. The unit cost is worth it to the assembly. On demand (Demand) reduction, but the operator can not reduce the level of production down, it may have exceeded the Over Supply.
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