Product.- Having standard of beverage and food same Thailand.- but will adjust the proportions of sugar. Because people don"t like eating sweet like Brunei united people.- On the festival in Brunei will have special menu.Have invented a new menu. To adapt to the festival. To follow the trend and boost sales.Price.- Up the selling price 30% from Thailand.- The lowest price of beverage is 5.99 BND (155 THB).The lowest price of food is 8.99 BND (233 THB).Because people earn a minimum 10 Brunei, BND, 000 (25 841 THB) which is a high amount. According to the Brunei worth living is relatively high, the coffee world it is necessary to adjust the food and drinks. In order to comply with the cost of living and economy.Place.- Street walk.- Park.Department store.Brunei is a man-about-town, like in a group. Time to meet in public places is inevitable, because there is a lot of space and convenient meeting place to do much of the industry 3place is Good. Choice opening for major Coffee world.Promotion.- Get 10 free 1.- Discount every Wednesdays 30%.- Discount on your Birth Day 50% (Limited offer for 1 cup).People of Brunei is social good, as noted above, so Get 10 free 1 is very good Promotion. Since we can sell 10 glass were sold only once.The other is the promotion sales promotion in the middle of the week, and give customers choose our service on my birthday.
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