Sponsorship is the material support

Sponsorship is the material support of an event, activity or organisation by an unrelated partner. It is a good way of increasing brand awareness, which helps to generate consumer preference and to foster brand loyalty. A company can reinforce awareness among its target market by sponsoring an event or organisation that attracts a similar target market.

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Sponsorship is the material support of an event, activity or organisation by an unrelated partner. It is a good way of increasing brand awareness, which helps to generate consumer preference and to foster brand loyalty. A Company Can Reinforce Awareness among its Target market by sponsoring an event or Organisation that attracts A Similar Target market. Read more: us: @ Thetimes100 on Twitter | thetimes100casestudies on Facebook.