Switching Cost is an expense that the customer will have to be met if you wish to change or cancel. Any device or platform services to another service or platform replacement of older, existing มอื่น the expense incurred is not JavaScript, it must always be in the form of money, but may be in a different format, such as time lost in Tana. Familiar, or to learn to new goods or services. Time and effort required to acquire a new product or service.In some cases, there may be expenses that arise because of an agreement between Tana customers with service providers. If there is a. Deselect the use of goods or services before the agreed time, the total Cost is called the Switching which can in a khan. Customer's decision whether to continue to use the same products or services? If the benefits to be obtained from the use of goods or services is less than the Cost and customer Switching, they will lack motivation to switch to a new product or service, because it is not worth it, but if the customer feels that the benefits to be derived from the switch to a new product or service is greater than Switching Cost. Opportunities for the customer to switch to a new product or a new service, it will have a very high. Switching Cost incurred from the many reasons why such a feature of the goods or services which are. Features to attract customers. The behavior of the customer in the service, etc.
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