Ongoing developments in information

Ongoing developments in information technology (IT), particularly with respect to the Internet, have led
to changes in the way tourism-related information is distributed. These changes have affected the planning
and consumption patterns of tourists before and during their trips. Since the majority of tourists
retrieve information from multiple information sources on the web, it is essential to define the differences
in these sources and identify the distinct characteristics or properties of each source in order to
understand the needs and tendencies of tourists. This study classifies online tourism information sources
into four types: blogs, public websites, company websites, and social media websites. Five website attributes
are identified: accessibility, security, information–trust, interaction, and personalization. This study
uses data from 61 participants. Each participant answered all of the questions for four different information
sources. This study then conducts an analysis of variance (ANOVA) test and a multiple comparison
Scheffé test to verify differences between groups. Based on these five attributes, the results of this multiple
comparison show that the overall mean values are relatively high in personal blogs, while security is
the dominant attribute for public websites. The mean values of all five attributes were relatively lower in
SNSes compared to the other sources.

ผลลัพธ์ (อังกฤษ) 2:

Ongoing Developments in information Technology (IT), particularly with Respect to the internet, have LED
to changes in the Way Tourism-Related information is Distributed. These changes have affected the planning
and Patterns of consumption before and during their trips Tourists. Since the majority of Tourists
Retrieve information from multiple information Sources on the Web, it is Essential to define the differences
in these Sources and identify the Distinct characteristics or properties of each Source in Order to
Understand the Needs of Tourists and tendencies. Study classifies this information Sources Online Tourism
into Four types: Blogs, Public Websites, Company Websites, and social Media Websites. Five Website attributes
are identified: Accessibility, security, information-Trust, Interaction, and Personalization. This Study
uses Data from 61 participants. Each participant answered all of the questions for Four different information
Sources. Analysis of variance then an Conducts Study this (ANOVA) Test and a multiple comparison
Scheffé Test to Verify differences between groups. Five attributes based on these, the results of this multiple
comparison Show that the overall Mean values ​​are relatively High in Personal Blogs, while security is
the dominant attribute for Public Websites. Mean values ​​of all the attributes were relatively Five in Lower
SNSes compared to the Other Sources.