In my opinion, I think the company controls its cost by supplier management and ordering wheat from The Agricultural Future Exchange. It is very good method to solve problem about ingredient price. In case of the company decide to raise product price because ingredient price is higher. The consumers will complaint absolutely. The consumer may change to buy the other brand that is cheaper. The company chooses to do this method. It is a consumers’ luck. The consumers do not have to buy instant noodles at higher price. Nowadays instants noodle is basic food for everyone. If its price is expensive, the people will be in trouble. The consumers still have ability to buy company’s goods. Both the company and consumer help each other.