You are working for a company called ‘JKL property’ which is one of the largest property businesses on the east coast of the US. The company is planning to expand the market on the west coast. You have found out that ‘California Property’, a large California-based property company, is considering selling its business. This looks like a good opportunity for JKL property to tap into the east coast market. Your boss has asked you to present the trend and the analysis of the east coast property market as well as the likelihood of success in acquiring this company.