This research studied the factors affecting the choice of buying the magazine in your shop of inn in Bangkok. The purpose of this research isAnd to study the marketing mix 7Ps features, product pricing in distribution marketing promotion. Personnel, physical environment in the process.The sample is the consumer bought the magazine in ร้านนายอินทร์ in Bangkok, the 200 people in September. The study results can be summarized as follows: 2557
1.Most of the respondents were aged 21-30 years education with bachelor degree Occupation and income, private companies 15 000 - 25 000, respectively. 2.Analysis on consumer behavior, most chose to buy the magazine. Is worth to buy the magazine once 101 - 200 baht. There are moments in buying the magazine is early, mainly in the purchase of the magazine.The main factor in buying the magazine's content. The person on the decision to buy a magazine is own and buy a magazine with self
.3.Marketing factors determine in purchasing magazines, it was found that the choice behavior ซื้อด้าน products. Content variety of reliable, at the highest level in the purchasing behavior of the price to find it.At the highest level. To buy behavior in marketing channels, it was found that there are branches scattered across the country. In high level. Buying behavior marketing promotion, it was found that the ads from the media at a high level.Found that employees work including heart love service at the highest level. The behavior to purchase the physical environment. The location, convenient transportation and easy to use service at a high level in buying behavior of the process.The service, rapid and accurate. The highest level.
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