With the country in Thailand has opened the auction network signal, 3 g and 4G of the National Broadcasting and Telecommunication Commission, which is pushing to have development and services through the Internet service provider's mobile phone. Moreover, the open mobile number portability and mobile registration policy that allows business to chue mobile operator to compete and had to adjust marketing strategies. In order to attract new users and maintain the same user, using their services. With all the technology services and operations modern applied To encourage service users to repeat purchase and service make the stable business growth, increased market share and affect the financial strength of the business. Attention on the subject of user loyalty is essential in a business.
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