Research on educational needs, souvenirs, tourists in Chiang Mai. The purpose is to study the needs of tourists with souvenirs Chiang Mai and behavior in buying souvenirs for tourists in Chiang Mai. The sample is that consumers buy products from stores in favor of Chiang Mai, 322 people used in the study was a questionnaire, which contains all three episodes as the first information about the individual factors of the respondents at two. information on purchasing behavior in favor of the tourists in Chiang Mai, the third on the need of the gift of tourists in Chiang Mai statistics used were percentage, average, standard deviation, t-test and F-test.
The study indicated that Most of the respondents were female, aged 20-30 years, 59.60 percent, 63.40 percent, followed by the 31-40 year 19.90 percent, education 44.70 per cent in undergraduate professional / student 26.70 percent purposes. Located in Chiang Mai mainly for leisure and tourism, and 21.70 percent of the sample, the average monthly income. Less than 10,000 baht or 51.60 percent of
the needs of the tourist souvenir shops in Chiang Mai. Sample of gift shopping needs as a whole. At a high level Considering each side At a high level in all aspects. In descending order from the most to the least product. Promotion Marketing The Distribution And the price of
most tourists buy souvenirs, silk and silk products of 30.40, most with an average cost of buying souvenirs 501-1000 Baht per cent 27.30 most popular payment. the value of a gift by cash of 93.20 minor a way to purchase a gift for a plan before purchase of 57.10 purpose to buy souvenirs to bring back as a souvenir of 52.20. time spent on the purchase of the gift is 15-30 minutes per cent 55.90 a demand for souvenirs that reflect the uniqueness of Chiang Mai, silk and silk products of 49.10 known stores. Products souvenir from the public is told of a friend / relative / guides 47.20 percent of hypothesis testing showed that the difference between the demand for souvenirs Chiang price difference. People with different professions have different requirements to commemorate Chiang Mai based on most products. The samples have different needs, souvenirs Chiang Mai based on price. This difference was statistically significant. The significant level of .05
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