Growth strategy of 4 strategy isMarket penetration strategy (Market Penetration Strategy).Is to increase sales by growing from the original product in the market before, made using the Push Shi as Strategy (strategy), such as promotion, reduce. Exchange dealing and pushed out, and Pull Strategy (pull strategy), such as the advertising, public relations, communications, marketing to attract consumers to buy.Market development strategy (Market Development Strategy).Is to increase sales of existing products in a new market, can from the expansion of new customers from เคยข line but with consumers (B2C - Business to. Consumer) turned to sell business group (B2B - Business to Business) or government agencies (B2G - Business to Government), as well as expanding sales to the new geography Such as, ever sold only in Bangkok, it expanded to sell the market the provinces. Or extended to sell abroad.Product development strategy (Product Development Strategy).Is to increase sales by selling new products on the market, which is the original new product releases, such as Benz out new models quickly and often a lot of before long. Even out because I want the sales grow. And design the new products such as the original shop but shirt with trousers. Can add products, bags and shoes, or adjust the Packaging small, medium, large, and so on.Growth strategy with new business (Diversification Strategy).Is to increase sales of the new product on the market, which can be divided into 2 model. The growth of new business associated with the original business (Concentric Diversification) such as company selling slippers on, turned to sell sports shoes. Or to sell socks, etc. and the growth of new business that has nothing to do with ธุรกิจเดิม (Conglomerate Diversification). Companies such as cell phone sales. Is turned to the real estate business.
การแปล กรุณารอสักครู่..