If we can set a trend, or it can be predicted that the future would be like. Find out what's new with consumer groups to build beyond the motivation's called leadership.
If we can be the defining trends. Or can predict what the future will be like. Find something new to consumers. To give more incentive. That's called leadership.
If we can determine the trend. Or it can be predicted that the future will be like. Find something new to a group of consumers. To create more motivation. It's called leader.