Philippine Beer and Culture Jonathan Jung
Jacqueline De Guzman
Stephen Rivas Geography & Demographics The Philippine islands consist of over 7,000 islands covering an area about 500 mi. off the southeast coast of Asia. Largest islands are Luzon, Mindano, and Samar. Population (2011 est.): 101,833,938 Languages: Tagalog, English, Spanish Social Eating & Drinking Filipinos are a very social group of people The original San Miguel Brewery was founded in 1890 in Manila as La Fabrica de Cerveza de San Miguel Later renamed as San Miguel Corporation (SMC) in 1963, it has grown into one of the Philippines' largest business with interests in alcoholic and non-alcoholic beverages, food, packaging, power, oil and telecommunications. San Miguel Brewing San Miguel Brewery was spun off from SMC
Founded in 2007
San Miguel Beer Pale Pilsen is the Philippines' best selling beer and a leading brand in Hong Kong and South China San Miguel Brewing San Miguel Brewery (SMB) also brews Miller Genuine Draft under license.
SMB Inc. has manufacturing operations in Hong Kong, Malaysia, China, Vietnam, Indonesia and Thailand. Brewery Stats Largest brewery in the Philippines
Market share is approximately 95%
8 popular beer brands
5 breweries strategically located across the Philippines, serving approximately 471,000 retail outlets The San Miguel Oktoberfest “Beer Festival” gives all beer-loving Filipinos an opportunity and a great reason to gather together and enjoy overflowing streams of all the award-winning beers of San Miguel
San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, San Miguel Premium All-Malt and Gold Eagle Beer.
San Miguel Premium All-Malt Beer carries an outstanding and distinctive smoothness and taste. A four-time Monde Selection Gold award-winner, it is pure malt perfection for those with luxurious and sophisticated tastes. The stylish statement of one’s status and success. San Miguel Super Dry Beer is still the first and only dry beer in the country. Balance and harmony can be derived from its clean, crisp, dry taste and elegant finish. It’s the soothing reward for those who have worked hard to succeed and simply want to relax and relish their achievements. San Miguel Super Dry Offers a rich multi-sensorial experience to the palate unlike any other. This caramel-flavored, full-bodied dark lager with a distinct sweet roasted aroma is for connoisseurs of impeccable taste. It is best enjoyed slowly and discerningly… perfect for those uninterrupted moments of drinking pleasure Cerveza Negra A high-alcohol pale amber lager characterized by pleasant estery notes and mild balanced bitterness. A brilliant ice-filtered beer that gives exceptional smoothness and a refreshingly cool after drink experience. San Miguel Strong Ice Gold Eagle Beer is moderately light bodied, yet flavorful, hopped just enough for a little bite on the finish bringing out an over-all “easy drinking” character. Gold Eagle Beer Red Horse Beer San Mig Light is the low-calorie beer that gives you the full beer flavor, the same beer alcohol, yet less filling. The perfect balance between right and light. San Miguel Light Pale yellow golden color
White soapy head that dissipates quickly
Faint malt and sweet grain smell
Smells like cheap alcohol
Acetic sourness at the beginning, almost salty
Gives way to a sweet malty alcohol taste
Very thin mouth feel
Crisp carbonation
Better than bud light Consumer Trends Traditional Food Pairings Marienda, or afternoon snack, is practiced by most people. Traditions and Customs Hospitality and Etiquette everyday is a celebration! Moste specially Christmas and New Year's Eve. Festivals and Events When guests arrive in a home they are usually greeted with hugs, kisses, food, and drink.
Philippine Beer and Culture Jonathan JungJacqueline De GuzmanStephen Rivas Geography & Demographics The Philippine islands consist of over 7,000 islands covering an area about 500 mi. off the southeast coast of Asia. Largest islands are Luzon, Mindano, and Samar. Population (2011 est.): 101,833,938 Languages: Tagalog, English, Spanish Social Eating & Drinking Filipinos are a very social group of people The original San Miguel Brewery was founded in 1890 in Manila as La Fabrica de Cerveza de San Miguel Later renamed as San Miguel Corporation (SMC) in 1963, it has grown into one of the Philippines' largest business with interests in alcoholic and non-alcoholic beverages, food, packaging, power, oil and telecommunications. San Miguel Brewing San Miguel Brewery was spun off from SMCFounded in 2007San Miguel Beer Pale Pilsen is the Philippines' best selling beer and a leading brand in Hong Kong and South China San Miguel Brewing San Miguel Brewery (SMB) also brews Miller Genuine Draft under license.SMB Inc. has manufacturing operations in Hong Kong, Malaysia, China, Vietnam, Indonesia and Thailand. Brewery Stats Largest brewery in the PhilippinesMarket share is approximately 95%8 popular beer brands5 breweries strategically located across the Philippines, serving approximately 471,000 retail outlets The San Miguel Oktoberfest "Beer Festival" gives all beer-loving Filipinos an opportunity and a great reason to gather together and enjoy overflowing streams of all the award-winning beers of San Miguel San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, San Miguel Premium All-Malt and Gold Eagle Beer.San Miguel Premium All-Malt Beer carries an outstanding and distinctive smoothness and taste. A four-time Monde Selection Gold award-winner, it is pure malt perfection for those with luxurious and sophisticated tastes. The stylish statement of one's status and success. San Miguel Super Dry Beer is still the first and only dry beer in the country. Balance and harmony can be derived from its clean, crisp, dry taste and elegant finish. It's the soothing reward for those who have worked hard to succeed and simply want to relax and relish their achievements. San Miguel Super Dry Offers a rich multi-sensorial experience to the palate unlike any other. This caramel-flavored, full-bodied dark lager with a distinct sweet roasted aroma is for connoisseurs of impeccable taste. It is best enjoyed slowly and discerningly... perfect for those uninterrupted moments of drinking pleasure Cerveza Negra A high-alcohol pale amber lager characterized by pleasant estery notes and mild balanced bitterness. A brilliant ice-filtered beer that gives exceptional smoothness and a refreshingly cool after drink experience. San Miguel Strong Ice Gold Eagle Beer is moderately light bodied, yet flavorful, hopped just enough for a little bite on the finish bringing out an over-all "easy drinking" character. Gold Eagle Beer Red Horse Beer San Mig Light is the low-calorie beer that gives you the full beer flavor, the same beer alcohol, yet less filling. The perfect balance between right and light. San Miguel Light Pale yellow golden colorWhite soapy head that dissipates quicklyFaint malt and sweet grain smellSmells like cheap alcoholAcetic sourness at the beginning, almost saltyGives way to a sweet malty alcohol tasteVery thin mouth feelCrisp carbonationBetter than bud light Consumer Trends Traditional Food Pairings Marienda, or afternoon snack, is practiced by most people. Traditions and Customs Hospitality and Etiquette everyday is a celebration! Moste specially Christmas and New Year's Eve. Festivals and Events When guests arrive in a home they are usually greeted with hugs, kisses, food, and drink.
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Beer Philippine Culture and Jonathan Jung
Jacqueline De Guzman
Stephen Rivas Geography & Demographics The Philippine Islands consist of over 7,000 Islands covering an Area About 500 mi. off the southeast coast of Asia. Largest islands are Luzon, Mindano, and Samar. Population (2011 est.): 101,833,938 Languages: Tagalog, English, Spanish Social Eating & Drinking Filipinos are a very social group of people The original San Miguel Brewery was founded in 1890 in Manila as La Fabrica de Cerveza de San Miguel Later renamed as San. Miguel Corporation (SMC) in 1963, it has grown into one of the Philippines' largest business with interests in alcoholic and non-alcoholic beverages, food, packaging, power, oil and telecommunications. San Miguel Brewing San Miguel Brewery was spun off from SMC
Founded in two thousand and seven
San Miguel Beer Pale Pilsen is the Philippines' Best selling Beer and a Leading Brand in Hong Kong and South China San Miguel Brewing San Miguel Brewery (SMB) also brews Miller Genuine Draft. under License.
SMB Manufacturing Operations in Hong Kong Inc. has, Malaysia, China, Vietnam, Indonesia and Thailand. Brewery Stats Largest Brewery in the Philippines
Market share is approximately 95%
8 popular Beer brands
5 breweries strategically located Across the Philippines, Serving approximately 471,000 RETAIL Outlets The San Miguel Oktoberfest "Beer Festival" gives all Beer-loving Filipinos an opportunity and a Great Reason. to gather Together and Enjoy overflowing Streams of all the award-Winning beers of San Miguel
San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, San Miguel Premium All-Malt and. Gold Eagle Beer.
San Miguel Premium All-Malt Beer carries an outstanding and distinctive smoothness and Taste. A four-time Monde Selection Gold award-winner, it is pure malt perfection for those with luxurious and sophisticated tastes. The stylish statement of one's status and success. San Miguel Super Dry Beer is still the first and only dry beer in the country. Balance and harmony can be derived from its clean, crisp, dry taste and elegant finish. It's the soothing reward for those who have worked hard to succeed and simply want to relax and relish their achievements. San Miguel Super Dry Offers a rich multi-sensorial experience to the palate unlike any other. This caramel-flavored, full-bodied dark lager with a distinct sweet roasted aroma is for connoisseurs of impeccable taste. It is best enjoyed slowly and discerningly ... perfect for those uninterrupted moments of drinking pleasure Cerveza Negra A high-alcohol pale amber lager characterized by pleasant estery notes and mild balanced bitterness. A brilliant ice-filtered beer that gives exceptional smoothness and a refreshingly cool after drink experience. San Miguel Strong Ice Gold Eagle Beer is moderately light bodied, yet flavorful, hopped just enough for a little bite on the finish bringing out an over-all "easy drinking" character. Gold Eagle Beer Red Horse Beer San Mig Light is the low-calorie beer that gives you the full beer flavor, the same beer alcohol, yet less filling. The perfect balance between right and light. San Miguel Light Pale Yellow Golden Color
White soapy Head that dissipates Quickly
Faint Malt and Sweet Grain Smell
Smells like cheap alcohol
Acetic Sourness at the Beginning, Almost salty
Gives Way to a Sweet malty alcohol Taste
Very thin Mouth Feel
Crisp carbonation
Better than Bud Light Consumer. Trends Traditional Food Pairings Marienda, or afternoon snack, is practiced by most people. Traditions and Customs Hospitality and Etiquette everyday is a celebration! Moste specially Christmas and New Year's Eve. Festivals and Events When guests arrive in a home they are usually greeted with hugs, kisses, food, and drink.
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Philippine Beer and Culture Jonathan Jung
Jacqueline De Guzman
Stephen Rivas Geography & Demographics The Philippine islands. Consist of, over 7 000 islands covering an area about 500 mi. Off the southeast coast of Asia. Largest islands, are Luzon. Mindano and, Samar. Population (2011 est.): 101 833 938 Languages:,,,, Tagalog EnglishSpanish Social Eating & Drinking Filipinos are a very social group of people The original San Miguel Brewery was founded. In 1890 in Manila as La Fabrica de Cerveza de San Miguel Later renamed as San Miguel Corporation (SMC), in 1963 it has grown. Into one of the Philippines' largest business with interests in alcoholic and non-alcoholic beverages food packaging,,,, Power.Oil and telecommunications. San Miguel Brewing San Miguel Brewery was spun off from SMC
Founded in 2007
San Miguel Beer. Pale Pilsen is the Philippines' best selling beer and a leading brand in Hong Kong and South China San Miguel Brewing San. Miguel Brewery (SMB) also brews Miller Genuine Draft under license.
SMB Inc. Has manufacturing operations in, Hong Kong. Malaysia China Vietnam,,,Indonesia and Thailand. Brewery Stats Largest brewery in the Philippines
Market share is approximately 95%
8 popular beer. Brands
5 breweries strategically located across the Philippines serving approximately 471,,000 retail outlets The San Miguel Oktoberfest "Beer Festival." gives all beer-loving Filipinos an opportunity and a great. Reason to gather together and enjoy overflowing streams of all the award-winning beers of San Miguel
San Miguel, Pale Pilsen. Red Horse Beer San Light, Mig, Miguel Dry San Super, Negra Cerveza, Mig San Strong Ice San Miguel, Premium All-Malt and. Gold Eagle Beer.
.San Miguel Premium All-Malt Beer carries an outstanding and distinctive smoothness and taste. A four-time Monde Selection. Gold Award-winner it is, pure malt perfection for those with luxurious and sophisticated tastes. The stylish statement of. One 's status and success. San Miguel Super Dry Beer is still the first and only dry beer in the country.Balance and harmony can be derived from, its clean crisp dry taste, and elegant finish. It 's the soothing reward for those. Who have worked hard to succeed and simply want to relax and relish their achievements. San Miguel Super Dry Offers a rich. Multi-sensorial experience to the palate unlike any other, This caramel-flavored.Full-bodied dark lager with a distinct sweet roasted aroma is for connoisseurs of impeccable taste. It is best enjoyed. Slowly and discerningly... Perfect for those uninterrupted moments of drinking pleasure Cerveza Negra A high-alcohol pale. Amber lager characterized by pleasant estery notes and mild balanced bitterness.A brilliant ice - filtered beer that gives exceptional smoothness and a refreshingly cool after drink experience. San Miguel. Strong Ice Gold Eagle Beer is moderately light, flavorful bodied yet, just hopped enough for a little bite on the finish. Bringing out an over-all "easy drinking character."Gold Eagle Beer Red Horse Beer San Mig Light is the low-calorie beer that gives you the full, beer flavor the same beer. Alcohol yet less, filling. The perfect balance between right and light. San Miguel Light Pale yellow golden color
White. Soapy head that dissipates quickly
Faint malt and sweet grain smell
Smells like cheap alcohol
Acetic sourness at, the beginning. Almost salty
.Gives way to a sweet malty alcohol taste
Very thin mouth feel
Crisp carbonation Better than bud light Consumer Trends Traditional. Food, Pairings Marienda or afternoon snack is practiced, by most people. Traditions and Customs Hospitality and Etiquette. Everyday is a celebration! Moste specially Christmas and New Year 's Eve.Festivals and Events When guests arrive in a home they are usually greeted with hugs kisses food and,,, drink.
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