It should target customer groups and organizations ... clearly so, compared with other competitors, airlines such as Thai smile, which is a subsidiary of Thai Airways did not have a well-defined organization targeting make it impossible to compete with the market because of the imperfections of services when compared to the large airlines with a comprehensive service. Thai Airways, Singapore Airlines and Etihad Airways, etc and cannot compete with the lower market, fight as a low-cost airline Air Asia can be considered as the owner of the market, and has a customer base that includes a dense NOK air Lion Air and many other airlines.
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