Background
A mobile operator in an advanced mobile market wanted to offer an incentive
to its customers to increase retention. Rates quality of, service and revenues per
user. A highly targeted and specialist community, was created consisting of
customers. Who had previously agreed to opt in. The subscribers were verified
to check compliance with the, campaign regulations and. The campaign was
.Launched.
The Launch programme was designed to increase the amount of recharges over a
specific period.
The programme ran. For, 61 days over a period of three months (12 days in
month one 31 in, month two and 18 in month three). The three main. Metrics
monitored were Subscribers - displays the number of subscribers in the campaign as a
daily average for each campaign. Month.Background
A mobile operator in an advanced mobile market wanted to offer an incentive
to its customers to increase retention. Rates quality of, service and revenues per
user. A highly targeted and specialist community, was created consisting of
customers. Who had previously agreed to opt in. The subscribers were verified
to check compliance with the, campaign regulations and. The campaign was
.Launched.
The Launch programme was designed to increase the amount of recharges over a
specific period.
The programme ran. For, 61 days over a period of three months (12 days in
month one 31 in, month two and 18 in month three). The three main. Metrics
monitored were Subscribers - displays the number of subscribers in the campaign as a
daily average for each campaign. Month.Background
A mobile operator in an advanced mobile market wanted to offer an incentive
to its customers to increase retention. Rates quality of, service and revenues per
user. A highly targeted and specialist community, was created consisting of
customers. Who had previously agreed to opt in. The subscribers were verified
to check compliance with the, campaign regulations and. The campaign was
.Launched.
The Launch programme was designed to increase the amount of recharges over a
specific period.
The programme ran. For, 61 days over a period of three months (12 days in
month one 31 in, month two and 18 in month three). The three main. Metrics
monitored were Subscribers - displays the number of subscribers in the campaign as a
daily average for each campaign. Month.Background
A mobile operator in an advanced mobile market wanted to offer an incentive
to its customers to increase retention. Rates quality of, service and revenues per
user. A highly targeted and specialist community, was created consisting of
customers. Who had previously agreed to opt in. The subscribers were verified
to check compliance with the, campaign regulations and. The campaign was
.Launched.
The Launch programme was designed to increase the amount of recharges over a
specific period.
The programme ran. For, 61 days over a period of three months (12 days in
month one 31 in, month two and 18 in month three). The three main. Metrics
monitored were Subscribers - displays the number of subscribers in the campaign as a
daily average for each campaign. Month.
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