Future Strategies: Foreign Markets
The Disney Company's plans are to Continue with the Strategies outlined by CEO
Robert Iger and to remain Ready to Adapt to the changing wants and Consumer Needs (Walt Disney Company Annual Report and Shareholder Letter, 2,012th). In addition to adapting as needed to meet the needs and wants of consumers, Disney has plans to adapt to meet growing consumer interests in foreign countries. Today, Disney has their worldwide known amusement parks in three different continents, stores in United States, United Kingdom, France, Italy, Spain and Portugal. In addition, they have licensed shops and products all over the world. They are using
the Strategy of Foreign Outsourcing to Meet Growing the Company's demands and at the Same time, Keep costs down. Second with the Company's markets, they are adapting
well in Other countries because they are adopting MANY of the local Customs, while
maintaining Disney's American Flavor. In addition, the Company Will Continue to follow
the Rules and regulations of the countries where they Build Second businesses. This expense is one that Disney has included as a necessary one. Finally, a plan Disney will continue is to build their strategies for reaching their global markets by following the standards of those countries and paying the taxes of those countries (The Walt Disney Company 2012).
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